Our Mission

Define the future of investment growth.

Our Vision

To place Integrity at the forefront of everything we do
To be Honest with our clients in all our dealings
To show Loyalty to our group and our clients at all times
To do business Ethically every time
To understand that in all this we are Stewards of other’s wealth

Our Story

It all started in 1997 with a dream to define the future of investment growth.

GFA Advice was established in 1999 as a closed corporation. Even in those early days, the organisation was laying a strong foundation for the financial services company it is today. GFA had humble beginnings trading as traditional stock brokerage, but broke new ground in the move to specialise in holistic investment management – earning fees rather than commissions.

Through strategic industry and geographical expansion, the Board of Directors of GFA Holdings aims to establish a market leading financial services group of companies that stand out as a beacon of honesty and integrity for all its stakeholders.


  • Moved into own offices – Hampton Court
  • Investment Manager Licence no 4721 (FSB)
  • Discretionary Financial Service Provider Licence
  • GFA Stable Fund of Funds Unit Trust Fund launched First share portfolio accounts opened and managed
  • Achieved a milestone ZAR200 million under management
  • USD 18 million offshore investments placed
  • Mossel Bay office opened
  • Mossel Bay branch moved into own offices

The Team

Jacques Cronje, Managing Director

Paul Hoenck, Investment Analyst

Frans Bilgnaut, Financial PlannerRE 1 and based in Polokwane

Johan Viljoen, Financial PlannerRE 1 and based in Mossel Bay, Western Cape

Renè le Roux, Qualified Short Term Insurance Adviser, Personal & Business linesRE 1 and based in Polokwane

Investment Philosophy



We select investments across multiple sectors, industries, exchanges and currencies

Tax Efficiency

Tax Efficiency

CGT is only realised when clients disinvest from funds and not when managers change asset allocation or security selection

Asset Allocation

Asset Allocation

The basis of wealth generation

Consensus View

Consensus View

Investment decisions made on the backing of sound research and by way of committee decision.